Virginia Vila

About me

hello@virginiavila.com

Virginia Vila

Content designed to be read.

Content designed
to be read.

Content designed to be read.

I help brands and professionals connect what they want to say with how people read online.

The answer was always in the user experience.

The answer was always in the UX

Spline
Place to design and collaborate in 3D
Figma
Framer
Framer is where teams design and publish stunning sites.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Hotjar
Behaviour analytical tool to track users
Hotjar
Behaviour analytical tool to track users
Hotjar
Behaviour analytical tool to track users

Spline
Place to design and collaborate in 3D
Figma
Framer
Framer is where teams design and publish stunning sites.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Hotjar
Behaviour analytical tool to track users
Hotjar
Behaviour analytical tool to track users
Hotjar
Behaviour analytical tool to track users

We move between screens every day.

And every time we do, we're trying to understand something. To feel something.

What is this? What are they trying to say?
What am I supposed to do next?

We move between screens every day.

And every time we do, we're trying to understand something. To feel something.

What is this?
What are they trying to say?

What am I supposed to do next?

Words carry those answers.

They set the tone. They explain the logic (and the emotions). They create continuity from one moment to the next.

UX is about designing for the person on the other side of the screen. And words are part of that journey.

So let's stop pushing content to the margins. Words belong inside the user experience.

They set the tone. They explain the logic (and the emotions).

They create continuity from one moment to the next.

So let's stop pushing content to the margins. Words belong inside the experience.

That's the work I do.

CX · Communication Strategy CX · Multi-channel system

Content Design & Strategy

UX & Communication Strategy

How do you turn a fragmented sales journey into a system?

Designing how a global brand acquires future franchisees.

CLIENT: Global English education brand - 13 countries - 700+ schools

Product content · UX/UI · Transactional emails · Marketplace · B2C

Content Design & Strategy

UX & Communication Strategy

How do you design a process that's as selective as the network itself?

Designing the application flow for an exclusive legal marketplace

CLIENT: Legal tech startup

Product content · UX/UI · marketplace · B2B

Content Design & Strategy

UX & Communication Strategy

What happens when everyone calls the same thing something different?

White-label B2B marketplace and the taxonomy behind it

CLIENT: Signify (Philips)

Information Architecture · Web Content · Employer Brand · Benchmarking

Content Design & Strategy

UX & Communication Strategy

When a brand changes its name what happens to everything it used to say?

Information architecture and content for a brand's new careers site.

CLIENT: Global energy brand - 100+ countries - 10K+ employees

UX process · Mobile · Agile · UX writing

Content Design & Strategy

UX & Communication Strategy

What does it take to introduce UX to a team that's never had it?

Building a UX process from scratch inside a mobile team

CLIENT: adidas

How can we work together?

(I thought you'd never ask)

Content Design & Communication Strategy

Content Design & Strategy

UX & Communication Strategy

Consultancy, project-based or fractional

I work with brands designing how content reaches people. Strategy, message, and how it looks on screen. Together.

Across products flows, and teams. From communication playbooks to narrative journeys.

If this sounds like a fit, tell me a bit about your project. I'll follow up from there.

Fill me in

I'm an email away.

If you've made it here, the last step is the easiest. Let's skip forms and say hi! 👋

Content designed to be read.

Content designed
to be read.

Content designed to be read.

How do you turn a fragmented sales journey into a system?

How do you turn a fragmented sales journey into a system?

CLIENT: Global English education brand - 13 countries - 700+ schools

How do you design a process that's as selective as the network itself?

How do you design a process that's as selective as the network itself?

CLIENT: Legal tech startup

What happens when everyone calls the same thing something different?

What happens when everyone calls the same thing something different?

CLIENT: Signify (Philips)

When a brand changes its name what happens to everything it used to say?

When a brand changes its name what happens to everything it used to say?

CLIENT: Global energy brand - 100+ countries - 10K+ employees

What does it take to introduce UX to a team that's never had it?

What does it take to introduce UX to a team that's never had it?

CLIENT: adidas

How can we work together?

How can we work together?

Consultancy, project-based or fractional

Consultancy, project-based or fractional

I'm an email away.

hello@virginiavila.com

Let's Talk

hello@virginiavila.com

Let's Talk